Influence!: 47 Forbidden Psychological Tactics You Can Use To Motivate, Influence and Persuade Your Prospect by Dan Lok
Author:Dan Lok
Language: eng
Format: mobi, epub
Tags: influence, how to win friends and influence people, Robert Cialdini, copywriting, psychology persuasion, persuasion, dale carnegie
Publisher: Quick Turn Marketing International, Ltd.
Published: 2015-01-05T14:00:00+00:00
Today’s Latin Lesson
The golden rule tells us to do undo others as you would have them do unto you. Well, according to the “rule” of quid pro quo (which is a Latin phrase that means “something for something”), give unto others and they’ll give unto you…in spades!
Quid pro quo…also known as reciprocity…is not necessarily a balanced equation. Especially in online marketing, you’re encouraged to “bend” this rule a bit. Your “new rule” should be:
When you give something small, you can get something big in return…BIG business!
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